Friday, 9 March 2012

MAKING WAY FOR GATEWAY 1987 (1)


by Dave Roberts
At the beginning of March 2012 Cheshire East Council gave the go-ahead for a  much-enlarged Tesco supermarket on the company's existing Middlewich site between Wheelock Street and St Ann's Road and taking in a lot more of the adjacent land between Darlington Street and  Southway, which is currently given over to housing.
It's fair to say that these plans have caused a lot of controversy in the town, with many people saying that the development is far too large and out of keeping with the character of the town centre and others claiming that expansion of shopping facilities in Middlewich is vitally important for the town's survival and that the new store will be a big boost to existing traders in Wheelock Street, who will benefit from the increased numbers of shoppers in the town.
UPDATE(Dec 2014): In the event, all this proved to be useless speculation, as Tesco later withdrew their plans for the giant supermarket, leaving a huge amount of blighted land right in the middle of town, with no indication of what would, or could, be done with it. As at December 2014 nothing seems to have been decided. The existing Tesco stores continues to trade, with empty houses and derelict land in the place where the new store was to have been - Ed
We thought now might be an opportune time to look at the area before it was developed as a Supermarket site in the late 1980s, and, quite fortuitously,  Mike Jennings has sent us a wonderful set of photographs taken in 1987, just as work was beginning to transform  an old industrial site into what has become, for better or worse, the hub of Middlewich's shopping facilities.
In the 1980s the site was more or less just a field with F Coupe & Sons' Orchard Works and a few other industrial buildings at the top (Southway) end.
The site had long been earmarked as a suitable site for a supermarket and the Co-operative Wholesale Society (Co-op) had submitted plans on several occasions, only to have them rejected by the Middlewich Urban District Council's Planning Committee who 'wanted to protect local traders'.
Eventually the Co-op reached a compromise and built their 'Co-operative Superstore' not on this site but in the Bull Ring.
That 'superstore' (or part of it at least) has, somewhat ironically, now become one of two Tesco Express shops in the town.
This left the Southway site ripe for development and finally, when the 1980s were more than halfway through, the Gateway store and its associated car park were built on the site.
(I have a niggling feeling at the back of my mind that the 'Gateway' brand was used alongside another name at the time, but can find no trace of this anywhere on the internet. Does anyone remember this elusive 'other brand', or am I imagining things?
UPDATE: Having asked umpteen people and drawn a blank, I've come to the conclusion that I'm probably getting confused with the time when Gateway changed its name to Somerfield and the two names were used side by side for a while. But, as Mike Jennings said when he sent the original photos on which this entry is based, and as we've repeated below, many people in Middlewich still use the name 'Gateway' for this supermarket, whatever its official name might be.)
This was the first supermarket ever to open in Middlewich and it made quite an impact - so much so that, even after all these years, many local people still refer to it as 'Gateway', whatever it says on the building itself.
Gateway was beset by financial difficulties in the early 1990s and began a major re-organisation which included re-branding of the company, and all its stores, as 'Somerfields'.
Thus, in 1994, Gateway Middlewich became Somerfields Middlewich.
Fourteen years later, in 2008, The Co-op (ironically) took over Somerfields and, for a short time, it looked like the Co-op Supermarket which should have been built there in the early 1970s was going to become a reality on the Southway site.
It never happened, as the Co-op sold on the site, together with others, to Tesco, beginning that company's association with Middlewich which, like it or not, looks like becoming even stronger in the future.
The Somerfield store became Tesco in 2009, according to the information we have.
Can that really be right? Is it only three years since Tesco took over the site? It certainly seems a lot longer.
The date of this Office of Fair Trading  document seems to confirm the year:

OFT ADJUDICATION 2009

Mike's picture shows what is now the Southway end of the Tesco car park, with the rear of the Alhambra Chinese Restaurant (at that time a bingo hall) to the right. The tall building above it is Barclays Bank. Southway itself is behind the trees on the left.



3 comments:

  1. I think Gateway used to be Finefare. I lived in Bristol in the '80s and we have a large Finefare just up the road from me that became a Gateway and then a Somerfield (all being Bristol based companies). I may be wrong though....!

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  2. I know that Finefare merged with Somerfields sometime in the 90s (after the Gateway name was changed to Somerfields) but I'm talking about he very early days (1988-ish) when Gateway first opened in Middlewich. I don't ever recall Finefare being used as a brand at Middlewich.

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  3. Some interesting information here from Middlewich Town Clerk Jonathan Williams (originally posted on Facebook):

    No, Fine Fare was not involved. The only local Fine Fare was in Winsford, which became the current Asda. My first meeting as Clerk to the Council was a Planning Committee in August 1985, at which there were 3 sites under consideration for this exciting new Superstore for Middlewich; Southway, WMC (Lidl) and the football club. As the other two were beyond the desingated retail core of the town, Southway got the nod. It was always Gateway we dealt with in the period up to the opening in 1987. Lots of local people got good jobs there, including a youthful Aidan Devaney in the Butcher's Section. And yes, Tesco began operating from the store at Easter 2009, pending their planning application, which got caught between the termination of Congleton Borough and the emergence of Cheshire East Councils, so again, we got involved to pave the way. Plus ca Change !!

    Dave Roberts: Many thanks for that, Jonathan. I would have sworn it was more than three years since Tesco took over that store. Must be because such a lot has happened in that three years.

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